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The Health Zone Newsletter
Vol 08/2007

In this issue:
Breakfast - the most important meal of the day
AEG and Herbalife Score in Los Angeles Galaxy Jersey Sponsorship Agreement

Breakfast - the most important meal of the day
Home-Grown Cereals Authority (UK)

After going 10 - 12 hours overnight without food, energy reserves are low and your body and brain need fuel. What you choose to eat at breakfast can affect your mood, physical and mental performance, weight and your general and long term health.

Most nutritionists consider breakfast to be the most important meal of the day.

Researchers in Nottingham investigated the effects of skipping breakfast on energy metabolism and found that skipping breakfast led to higher cholesterol levels and lower insulin sensitivity both risk factors for cardiovascular disease.

Breakfast can help weight control
If you miss breakfast you are much more likely to get hungry mid morning and end up grabbing a snack that is high in calories and fat but low in nutrients and fibre. Studies show that children who regularly eat a cereal based breakfast are healthier and less likely to be overweight. In fact teenagers who ate breakfast cereals more than five times a week weighed less, had a smaller waist size and lower blood sugar levels than those who rarely ate cereal. Research among adults shows that people who eat breakfast are more likely to be within the ideal weight range than people who skip breakfast.

Breakfast can boost brain power
Several studies have shown that children who skip breakfast in the morning perform less well in problem solving tasks. Verbal fluency, creativity and the ability to recall newly acquired facts are similarly affected.

More than 1,300 children took part in an online study conducted by leading cognitive research unit, Cognitive Drug Research Ltd, as part of Farmhouse Breakfast Week 2004. The results clearly showed that children who eat breakfast have superior cognitive function and therefore pay more attention and respond more quickly to given tasks. Teachers in Scotland reported that concentration in class improved as a result of introducing breakfast clubs while the children said that it helped them enjoy school more.

But it is not just children that perform less well if they miss breakfast, other studies show that adults who ate breakfast tended to work faster, made fewer mistakes in logic tests and had better memory recall compared with breakfast skippers.

A healthy, balanced breakfast provides vital nutrients
Breakfast provides an important boost to our intake of vitamins, minerals and fibre, and studies show it can be difficult to make up on these nutrients if you miss the opportunity at breakfast. People who eat breakfast are more likely to meet the recommended intake for iron, calcium and B group vitamins than those who skip breakfast.

Breakfast helps keep us happy and healthy
A study carried out at the University of Cardiff suggests that breakfast eaters are less likely to suffer from colds and 'flu.

Studies carried out at the University of Bristol examined the breakfast habits of 126 volunteers between the ages of 20 and 79 and assessed their mental health. The results revealed that, even taking into account that fact that breakfast eaters tended to have healthier lifestyles, those who ate breakfast everyday were less depressed, less emotionally distressed and had lower perceived levels of stress compared with those who skipped the first meal of the day.

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AEG and Herbalife Score in Los Angeles Galaxy Jersey Sponsorship Agreement

Milestone Deal Puts Herbalife Name on Team Jerseys as Presenting Sponsor

AEG, operators of Major League Soccer’s Los Angeles Galaxy, and Herbalife Ltd. (NYSE: HLF), a global nutrition direct-selling company, today announced a five-year, multimillion dollar expansion of Herbalife’s agreement with AEG making Herbalife the presenting sponsor of the Los Angeles Galaxy. The agreement gives Herbalife on-jersey exposure for its brand beginning with the upcoming 2007 season, which begins April 8.

“The national and international appeal of soccer and of the Los Angeles Galaxy club in particular, is a natural fit for our global philosophy of promoting a healthy, active lifestyle” said Herbalife CEO Michael O. Johnson. “We have had tremendous success partnering with many AEG-owned properties in our effort to build our brand image and allow our independent distributors increased access to new customers.”

A cornerstone of the multi-year, multimillion dollar agreement is the ability for Herbalife to showcase its brand name on the front of the team jersey. For the first time in the history of team sports in the United States, a professional league will allow its franchises to sell “sponsorship rights” on a primary position of the players’ uniforms. A long-accepted practice for soccer and other teams internationally, the 2007 MLS season will mark the first time a U.S. league will permit this marketing platform for team sponsors.

“Without a doubt, this is a milestone event in American sports marketing,” said Shawn Hunter, President, AEG Sports and Chief Marketing Officer, AEG. “With the tremendous amount of global exposure the Galaxy is expected to generate in the upcoming season, the time was clearly right for a professional league in the United States to create this branding platform.”

“The high caliber of play as well as the acquisition of international players has truly raised the interest and visibility of MLS in the United States and worldwide,” said Timothy J. Leiweke, President & CEO, AEG. “The league’s exceptional national broadcast contracts with ABC, ESPN, HD Net and Univision, the number of new soccer-specific stadiums opened or being built and the remarkable success of the recent World Cup ratings in the United States indicates a new day for American soccer and the sport.

“Additionally, Herbalife’s support of the Galaxy raises the bar for our club while being a tremendous boon for the sport,” continued Leiweke. “We’ve had the opportunity to work with Herbalife since 2005 and no other company activates a sponsorship as well as they do. Herbalife sponsorship of AEG properties has grown over the past two years and their distributors have become a familiar sight at The Home Depot Center and our other events.”

“Soccer brings people together, and bridges across nationalities and borders,” said Greg Probert, Herbalife’s president and chief operating officer. “We have 1.5 million independent distributors in 64 countries. With upcoming Galaxy matches scheduled for the United States, Mexico and Asia and the worldwide interest in soccer, we’ll be supporting our distributors with branding in their own backyards and on a global scale.”

Herbalife first became a sponsor of AEG-owned and operated events in 2005. The Herbalife name will appear in conjunction with the team name on all official team wear and replica jerseys and other select team merchandise.

The agreement also makes Herbalife the official sponsor of all international and exhibition games; provides it with increased media exposure including television commercials and radio spots; exposure on the 110, 10, 405 and 91 freeways; Web presence and sponsorship of Los Angeles Galaxy grass roots and community programs.

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